Contentismissing was asked to design and conceptualize a new branding proposal for Opera Software. After a conceptional phase, two of various possible directions prevailed. Those most coherently reflected the company’s nature. Both proposals, “The Red Flag” and “The Other Side”, had to preserve the already well-established O-form of the Opera logo.
The Other Side
“The Other Side” interprets the Opera logo as the gate to a universe of content and experience that can be accessed through the company´s products and services.
The ever-changing flip-side of the logo allows vast graphical differentiation for any needs of communication, i.e. depicting Opera´s sub-branches.
PRODUCT LOGO EXAMPLE
START-UP SCREEN / IN COMPARISON
The Red Cape
The figure of a superhero sporting a dramatic cape seemed to perfectly illustrate the individualism and idealism at Opera. The “Red Cape”, reflecting the company’s dynamism and passion, draws attention to the central idea of embracing the spirit of freedom, neutrality and accessibility into innovative products.
MERCHANDISING / IN COMPARISON